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EU Digital Product Passport

The EU's coming requirement for a machine-readable passport of product data — identity, composition, compliance — resolvable from the product itself.

What it is

The Digital Product Passport (DPP), introduced under the EU's Ecodesign for Sustainable Products Regulation, requires products sold in the EU to carry structured, machine-readable data about identity, materials, compliance, and lifecycle — accessible by scanning the product.

Rollout is category by category. The architecture it assumes — a resolvable identifier on the product linking to authoritative, structured data — is exactly the architecture regulated pharma is already building for ePI and serialization.

Why it matters

It's a data-architecture mandate

DPP is not a label change; it requires authoritative product data, kept current, resolvable from a code on the product — with provenance you can defend.

Pharma's head start is real

Serialization, GS1 identifiers, and electronic product information mean pharmaceutical companies already run most of the machinery DPP assumes.

One passport, many readers

Regulators, recyclers, logistics partners, and consumers all read the same passport — the data layer must be trusted by parties with different interests.

On the Product Trust Platform

DPP from the verified record

The platform's DPP Control Tower maps passport requirements onto the same verified product record used for labelling and traceability — one source, many outputs.

Readiness you can operate

Track DPP readiness per product and market from a single control tower rather than per-department spreadsheets.

Neutral governance

A passport read by competitors, regulators, and consumers needs an operator none of them control. A member-governed nonprofit is that operator.

AstraLabel · DPP Control Tower AstraTrace GS1 Digital LinkEPCIS 2.0
See it working

EU Digital Product Passport, running in production.

30-minute implementation-readiness consultation with a PLA platform specialist. No procurement, no NDA.